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Here is a list of published works that SBDi holds dear in our library - available in either printed form or on the Internet. The books listed are still applicable today, as it was when first published. The list includes all the books that we have recommended in our Engaging the Business Community eZine.

We recommend that you include these books in your own personal library or corporate library. If you would like to add to this recommended reading and keeping library list, please contact us. Visit your local book store or click on the title to order directly from Amazon.com.

We're planning on reorganizing the list by title...someday soon.
YES!Attitude Little Gold Book of YES!Attitude by Jeffrey Gitomer. A must read book by everyone. Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! When you've got a YES! Attitude, you assume everything will start with "YES!" ...and you'll find a way to "YES!" even when the first, second, and third answer you hear is "NO!" You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one.(FT Press; 2006)

The Last Lecture The Last Lecture by Randy Pausch. One of the most inspiring books that motivates you to learn some basic life-rules that will improve your life immediately! (Hyperion; 2008)

Tribes Tribes: We Need You to Lead Us by Seth Godin. Are you a manager or a leader. The world needs more leaders. This great book describes the need and how you can fill the void.(Portfolio; 2008)

You, Inc. You, Inc. by Harry & Christine Beckwith. It really is all about you and improving the way you present yourself. This is a great primer or reminder. Of course my only correction would be that sending holiday cards is important. (Business Plus; 2007)

The Strangest Secret The Strangest Secret by Earl Nightingale. If you really want to change your life, listen to this recording once a day for 3 months ... then you can go to every other day. Really listen. With each listen, you will hear, and interpret something new that will improve your life. (Keys Company Inc; 1999)

Seven Habits Meatball Sundae by Seth Godin. Though this is a marketing book, this book clearly shows how your brand could be out of sync with all the new ways to get known. (Portfolio; 2007)

Seven Habits The 7 Habits of Highly Effective People by Stephen R. Covey. This book remains on the top business books because he summarizes the great simple tasks to success.(Free Press; 2004)

Seven Habits Made To Stick by Chip and Dan Heath. This book is FANTASTIC. It provides great insight on why some ideas stick. Apply these traits to ensure that your ideas stick! (Random House; 2007)

Seven Habits Purple Cow by Seth Godin. Forget about having your busines stand out...use this to help you stand out and be wanted by all! Commodity is boring. Be unusual...stand out and be talked about. (Penquin; 2003)

Seven Habits Naked Conversations by Robert Scoble and Shel Israel. This book talks about the impact and need for blogs in this new social technological environment. (Wiley; 2006)

Seven Habits Blogging For Business by Shel Holtz and Ted Demopoulos. If you want to create a blog and get it noticed, follow the basic steps clearly described in this book.(Kaplan Business; 2006)

Seven Habits The Sales Bible by Jeffrey Gitomer. This is an updated version of his first book. Everyone must learn sales. This book outlines the basic steps. (Collins Business; 2008)

Seven Habits The Levity Effect by Adrian Gostick and Scott Christopher. Yes, laughter pays. Just learn how to do it right. (Wiley; 2008)

Tipping Point The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. Don't sweat the small stuff...do them! A Business Book best seller that can inspire you to build better relationships with concentration on some small stuff.(Back Bay Books; 2000)

Tipping Point Between Trapezes:Flying Into a New Life with the Greatest of Ease by Gail Blanke. Thinking about changing careers but do not know what you want to do. Gail has an easy way to calm nerves and help you think this through.(Rodale Books; 2004)

Tipping Point The Law of Success In Sixteen Lessons by Napoleon Hill (Complete, Unabridged) (Paperback) by Napoleon Hill. The wisdom in this book is timeless, and will definitely show you where you may have been unconsciously blocking abundance in your life, as well as the character beneath to sustain it with a pure conscious. (bnpublishing.com; 2007)

Tipping Point The Brand Called You by Peter Montoya and Tim Vandehey. This basic and easy to read book concentrates on the old but needed task of name recognition.(Personal Branding Press; 2003)

Customer Satisfaction Customer Satisfaction is Worthless/Customer Loyalty Is Priceless by Jeffrey Gitomer. Everyone needs to provide value to someone. This valuable book gives the basics on how to improve any business relationship. (Bard Press; March, 1998)

Ziglar Selling 101 Selling 101 by Zig Ziglar. If you don't think you need to understand how to sell, think again! You must sell your ideas, strategy, and approach to team members, the business community, your manager, stockholders, family and friends. Be better than most the sales people you meet by learning the basic skills that only the top 5% actually implement! (Thomas Nelson Publishing, 2003).

Dale Carnegie How To Win Friends and Influence People by Dale Carnegie. If you do not take the 10 week course, at least read this book. The book describes the basic's of relationship building. Dale Carnegie had an understanding of human nature that will never be outdated. (Pocket, 1998)

Invisible Branding Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckwith. This book is about establishing and then nourishing relationships, not only with clients and prospective clients but also with almost everyone else within a given marketplace. . (Business Plus, 1997)

Gitomer Black Little Black Book of Connections by Jeffrey Gitomer. IT people could benefit by learning the social skills of people networking. Jeffrey's book provides basic ways for you to network to build very successful and long-term relationships. (Bard Press, 2006)

Career Warfare Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It by D'Alessandro. Defining your brand is one of the keys to your success at work. This book provides some key rules to help you along the way from a vast amount of experience.(McGraw-Hill, 2003)

Gitomer Green Little Green Book of Getting Your Way by Jeffrey Gitomer. It is true, writing leads to wealth. This book tells you how to speak, write, present persuade, influence, and sell your point of view to others. Need to understand the basic steps to improve your careeer, read this book...twice.(Bard Press, 2007)

The Dip The Dip: A Little Book That Teaches You to Quit (and When to Stick) by Seth Godin. Great insight that makes you think in a world where quitting is something that others typically frown upon. (Portfolio, 2007)

Gitomer Red Little Red Book of Selling by Jeffrey Gitomer. Jeffrey's 12.5 principles of Sales Greatness discussed how to make sales FOREVER. Remember, that you must know sales in order to convey your brilliant ideas. (Bard Press, 2005)

AntiPatterns AntiPatterns: Refactoring Software, Architectures, and Projects in Crisis by William Brown, Raphael Malveau, Skip Hays and Tom Mowbray. A recommended book featuring the format for use of the anti-pattern, as discussed in our Tip of the Month. (William Brown, Raphael Malveau, Skip Hays and Tom Mowbray, John Wiley & Sons, Inc., 2001).

  Nine Steps to Delivering Defect-Free Software by Terence M. Colligan of Tenberry Software is an excellent article from someone who has been there! Setting your own goals for delivering defective anything (in this case code) has such an impact on what we do. Bottom line: start believing and it can happen. Believing it can't happen just continually lowers your expectations.

Are Your Lights On is an excellent book assisting Requirements Engineers on identifying the right problem. (Don Gause & Gerald Weinberg, Dorset House, 1990).

Capability Maturity Model provides an overview into the SoftwareEngineering Institute (SEI) Capability Maturity Model (CMM) first developed by Watts Humphrey.  (Mark C. Paulk, Bill Curtis, Mary Beth / Chrissis, and Charles V. Weber, SEI, 1993).

Complete Systems Analysis provides a great tutorial about analyzing systems. (James & Suzanne Robertson, Dorset House, 1994).

Creating A Software Engineering Culture provides the basics for any level manager in Information Technology on how to institute a software engineering culture.   (Karl Wiegers, Dorset House, 1994).

Data Replication:  Tools & Techniques for Managing Distributed Information provides a step-by-step guide to replicated data implementation. The book covers everything from technologies and terms to design approaches used by major vendors.   (Marie Buretta, John Wiley & Sons, inc., 1997).

Exploring Requirements is the number one book for anyone interested in understanding requirements. (Gerald Weinberg & Don Gause, Dorset House, 1989).

IEEE Standards Collection on Software Engineering should be on every persons desk as a reference to all software engineering standards.  Some of the standards include:  Project Management, Requirement Specification (System & Software), Software Configuration Management, etc.  (IEEE, 1999).  Currently available through IEEE.

  Managers Toolbox-4 Parts was originally a newsletter published by the Type Reporter.  This particular 4 part series discusses the pro's and con's of a manager with a specific MBTI TM preferences. (Type Reporter, 1989).  Currently available through Center for Application of Psychological Type, inc. (CAPT).

Mythical Man Month has reached its 25th anniversary.  The book, surprising enough is as applicable today as it was 25 years ago.  (Frederick J. Brooks, Addison-Wesley, 1995).

Psychology of the Computer Programming has also reached its 25th anniversary.  It is still today, Jerry's best selling book that is applicable today as it was throughout the last 25 years.  (Gerald Weinberg, Dorset House, 1998).

The Elements of Style (Coyote Canyon Press Classics) (Paperback) has also reached its 25th anniversary.  It is the grammar book everyone that is grammar-literate tells me is a must have on your bookshelf. It has helped me.  by William Strunk. (Coyote Canyon Press; Original edition; 2007)

Practical Project Management: Restoring Quality to DP Projects and Systems is the book we recommend to new project managers.  (Meiler Page-Jones, Dorset House, 1985).

Out of the Crisis is a must read by anyone interested in improving quality.  A book for managers describes what is needed to regain the competitive position.  (W. Edwards Deming, MIT/CAES, 1986).

Quality Software Management-4 Volumes (V1: Systems Thinking, V2: First-Order Measurement, V3: Congruent Action, V4: Anticipating Change) Jerry Weinberg has contributed so much to the Information Technology field.  Each of the four volumes addresses important software development issues that affect the quality of the project.  (Gerald Weinberg, Dorset House, 1997).

Type Talk At Work:  How the 16 Personality Types Determine Your Success On the Job introduces the MBTI TM and its effect on the office interactions. (Otto Kroeger & Janet M. Thuesen, Delacorte Press, 1992).

Working Together:  A Personality Centered Approach to Management introduces the MBTI TM is a concise and clear manner. (Olaf Isachses, Ph.D. & Linda V. Berens, Ph.D., Neworld Management Press, 1991).




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